Here are some interesting facts you should consider. This comes directly from Statistics Canada’s National Cannabis Survey 2nd quarter, 2019.
- About a quarter of those Canadians who consumed cannabis did not pay for it. How can licensed marijuana producers make money when a quarter of their potential market won’t pay?
- Less than half of all cannabis consumers bought some of their cannabis from a legal source. Only 29% of current consumers obtained their cannabis exclusively from a legal source. Assuming that the cost of buying from licensed producers is too high for consumers, what will declining prices do to producers’ profitability?
- Cannabis consumption has not increased since legalization! It was essentially the same in the second quarter of 2019 as it was in the second quarter in 2018. And 99% of Canadians who have never consumed cannabis apparently have no intention of using it any time soon. Where is that multi-billion dollar market that ‘experts’ predicted would develop?